Most Irish shoppers already check their store's regular leaflet, but few make full use of the loyalty scheme at the same time, even though extra savings often hide there.
Tesco Clubcard
Clubcard offers personalised deals and points collection that stack on top of prices already advertised in the regular leaflet. These digital vouchers usually need to be activated in advance in the app to apply at the till, unlike the leaflet price which applies automatically on the shelf.
SuperValu Real Rewards
SuperValu uses its own loyalty scheme to offer exclusive discounts, which combine with the offers in the regular leaflet. Comparing the Real Rewards price with the general leaflet price can reveal a significant difference on certain items every week.
Aldi and Lidl Still Bet on Low Prices Without a Card
Aldi and Lidl bet on a strategy of consistently low prices without a loyalty card, which makes direct price comparison with Tesco or SuperValu a bit more complicated: the price in their leaflet is usually the final price, while at Tesco or SuperValu it may depend on an activated card or app.
Don't Forget Personalised Offers
A growing share of the best discounts are no longer general but personalised based on each customer's purchase history, and only show up in the app. It's worth checking personalised offers before building a shopping list based solely on the printed leaflet.
A Simple Weekly Habit
Shoppers who save the most don't do anything complicated: they check the new leaflet the day it comes out, activate the matching digital vouchers in the app, and check personalised offers before shopping. This small weekly habit adds up to a noticeable saving over a year.