Every active Black Friday deal from all stores, updated live as new catalogues are added.
Did you know that UK shoppers spent over £8 billion on Black Friday 2023, making it the biggest single‑day shopping event of the year?
Black Friday in the United Kingdom always falls on the day after the US Thanksgiving holiday, which is the fourth Friday of November. In 2025 that date is 28 November. Many retailers begin teasing offers as early as the first week of November, so you can see price drops on electronics, toys and home essentials well before the official day.
The shopping period does not stop at Friday. Most stores keep their discounts running through the weekend, and Cyber Monday on 1 December often brings a second wave of deals, especially on tech and gadgets. Some chains label the whole stretch from Monday 25 November to Sunday 7 December as Cyber Week, giving you extra time to hunt for bargains.
UK shoppers tend to start their Black Friday journey online. They visit price‑comparison sites, read product reviews and add items to wish lists before heading to stores or clicking “buy”. Electronics such as televisions, laptops and smartphones remain top categories, while toys and festive food see a surge in interest as families prepare for Christmas.
Specific dates to keep in mind for 2025: Black Friday on 28 November, Saturday 29 November, Sunday 30 November, Cyber Monday 1 December, and Cyber Week running from 1 December to 7 December. A few retailers, especially supermarkets, extend selected offers through the second week of December to capture last‑minute holiday shoppers.
To make the most of the event, set a realistic budget, write a list of must‑have items and sign up for newsletters from your favourite stores. Checking flyer sites early gives you a heads‑up on limited‑time Specialbuys, and using cashback or loyalty cards can shave a few extra percent off your total spend.
Aldi is famous for its low‑price Specialbuys that appear each week, and Black Friday is no exception. You can expect deep cuts on televisions, gaming consoles, kitchen appliances and festive food hampers. Because Aldi’s stock is limited, arriving early or checking the online flyer the night before gives you the best chance to grab the deal.
Lidl follows a similar pattern with its weekly Super Weekend offers, but Black Friday sees them expand the range to include laptops, smartphones and home‑ware sets. Lidl often bundles accessories with tech items, such as a free mouse with a laptop purchase, making their deals especially attractive for shoppers looking for added value.
Asda combines its strong grocery offering with the George clothing line and a broad electronics department. On Black Friday you’ll find discounts on Asda‑brand TVs, soundbars and laptops, plus price cuts on George apparel and toys. Asda’s click‑and‑collect service lets you order online and pick up in store, saving you time on the busy day.
Morrisons focuses on fresh food, meat and veg, but they also run impressive Black Friday promotions on electronics and toys. Their Morrisons More cardholders earn extra points on purchases, which can be redeemed for future shopping. Look out for deals on Christmas turkeys, frozen desserts and budget‑friendly TV sets that appear in the weekly flyer.
Waitrose brings a premium twist to Black Friday, with offers on fine wine, gourmet food hampers and luxury gifts. While the discounts may be slightly lower than discounters, the quality is high, making it a good spot for specialty items such as cheese selections, premium chocolates and festive waitrose‑own brand products. Waitrose also offers free delivery on orders over a certain amount, which can be handy for bulky gift boxes.
Iceland specialises in frozen foods, and their Black Friday flyer is packed with multi‑buy deals on pizzas, ice cream, chicken nuggets and party packs. You’ll often see “buy one get one free” promotions on popular frozen treats, perfect for stocking up for holiday gatherings. Because Iceland’s store layout is straightforward, you can quickly locate the discounted aisles and get in and out without hassle.
Supermarkets usually launch their Black Friday price cuts a week early, with Aldi and Lidl leading the way on fresh produce and pantry staples. You will see multi‑buy offers on meat, dairy and frozen items that can shave 20‑30 % off the regular price. We recommend checking the weekly flyer on the retailer’s website before you head to the store.
Electronics retailers roll out deep discounts on TVs, laptops and headphones, often bundling accessories to increase the perceived value. The biggest savings appear on last‑year models, but flagship devices can also drop 10‑15 % if you act quickly. We suggest comparing the catalogue price with the online price to spot any hidden markup.
Home & Garden deals focus on power tools, outdoor furniture and seasonal décor, with many stores offering “buy one get one half price” on selected lines. You can often combine a catalogue coupon with a store loyalty card for an extra 5 % off. We find that planning your garden projects ahead of time lets you lock in the best bundle.
Clothing & Shoes sections push clearance stock from the autumn collection, so you’ll see 40‑50 % off coats, boots and knitwear. Size availability can be limited, so checking the online stock checker before you visit saves a trip. We advise setting a price alert on the retailer’s app for the items you really want.
Health & Beauty promotions highlight skincare sets, electric toothbrushes and vitamin bundles, often with a free gift when you spend a set amount. The catalogue usually lists a “spend £30 get £5 off” voucher that stacks with the Black Friday price. We recommend buying refill packs now to avoid higher prices later in the year.
Shopping online lets you compare dozens of catalogues in minutes, but visiting the store gives you the chance to inspect fresh produce and try on clothing before you commit. Many UK supermarkets reserve the best “door‑buster” deals for in‑store only, so you may miss out if you stay purely digital. We use a hybrid approach: browse the flyers online, then head to the shop for the final pick‑up.
Catalogue price matching is a powerful lever; most major chains will honour a lower price shown in a competitor’s printed leaflet if you present it at the checkout. Keep a screenshot or a printed copy handy, because staff often need visual proof. We have saved up to £15 on a single grocery run by using this policy.
Setting a strict budget before the sales start prevents impulse buys that erode the overall saving. Write down the maximum you are willing to spend per category and track each purchase in a simple spreadsheet. We review the totals each evening to stay on target.
Timing matters: the first 48 hours of Black Friday usually carry the steepest discounts on electronics, while clothing markdowns deepen towards the weekend. If you can wait, the “Cyber Monday” extension often adds another 5‑10 % on tech accessories. We plan our biggest purchases for the opening day and fill in smaller items later.
Extra tactics include signing up for retailer newsletters to receive early‑access codes, installing a price‑tracking browser extension, and linking loyalty cards to the store app for automatic coupon clipping. These steps take only a few minutes but can unlock hidden offers that never appear in the public catalogue. We make it a habit to activate every alert at the start of November.
| Store | Top Categories | Expected Start | Deal Type |
|---|---|---|---|
| Aldi | Supermarkets, Fresh Produce, Pantry Staples | Monday 24 Nov | Multi‑buy & price cuts |
| Lidl | Supermarkets, Bakery, Household Essentials | Monday 24 Nov | Weekly flyer discounts |
| Asda | Supermarkets, Electronics, Home & Garden | Friday 28 Nov | Price match & bundle offers |
| Morrisons | Supermarkets, Clothing & Shoes, Health & Beauty | Friday 28 Nov | Loyalty card exclusives |
| Waitrose | Supermarkets, Health & Beauty, Home & Garden | Friday 28 Nov | Premium product markdowns |
Black Friday officially falls on the last Friday of November, which in 2025 is 28 November. Many retailers begin their promotions a week earlier, so you can start finding deals from 24 November.
Aldi and Lidl typically lead on grocery price cuts, while Asda and Morrisons add electronics and home‑garden bundles. Waitrose focuses on premium food and health‑beauty markdowns.
Most major chains will match a lower price shown in a competitor’s printed leaflet if you present it at checkout. Keep a photo or printout as proof, because staff often require visual confirmation.
Visit each retailer’s website or app and look for the “Weekly Offers” or “Catalogue” section. Aggregator sites also collect the PDFs in one place, letting you compare side by side.
Many door‑buster offers are exclusive to physical stores, especially for fresh food and clothing sizes. However, the majority of electronics and home‑garden discounts are mirrored online.
Black Friday emphasises in‑store and online price cuts across all categories, while Cyber Monday extends the online‑only promotions, often adding extra 5‑10 % on tech accessories and digital services.
Yes, most supermarkets let you stack loyalty‑card discounts with Black Friday prices. Link the card to the store app before shopping so coupons apply automatically at checkout.
Bookmark this page and check back daily for updated catalogues, price‑match alerts and exclusive voucher codes throughout the Black Friday period.
We’ll keep the comparison table refreshed so you can spot the best value across Aldi, Lidl, Asda, Morrisons and Waitrose without missing a beat.